01 / Logo
CASE 09 / Industrial SaaS · Art direction · Product
ViiBE
Make visual support legible from the field to the help desk.
SCOPE / OWNERSHIP
At ViiBE, I shaped the identity, web app and material used to explain the product to operations, sales teams and partners.
- Role
- Junior Art Director, covering product, communication and content production.
- Scope
- Web app, V4 launch, product campaigns, Outlook and Zendesk integrations, sales material and product films.
- Context
- In-house role at ViiBE Communication, working with product, engineering, sales and leadership teams.
01 / The challenge
Show technical remote collaboration without reducing the product to a video call or losing real field use cases in a list of features.
02 / My approach
I organized the story around five observable actions: call, document, schedule, reassign and share. I then carried those anchors through the web app, campaigns, integrations and video.
03 / Visual identity
Visual identity
I created the ViiBE logo around a simple gesture: two people reaching out to shake hands while also forming the two ‘i’ letters in the name. Orange focuses attention, while the vertical lines extend this idea of direct communication.
02 / Palette
Direct
#EA202CProduct
#3E3789Interface
#ECEFFFDepth
#0A2D4004 / Evidence & scope
Evidence & scope
013
documented public product films
022
illustrated integrations: Outlook, Zendesk
032019-21
in-house experience at ViiBE
05 / Design decisions
Design decisions
01
Start with field actions
Calling, annotating, documenting and sharing provide a more concrete structure than general collaboration claims.
02
Turn the launch into a visual tutorial
The V4 campaign shows the ticket, calendar and reassignment flows directly, connecting message and interface.
03
Adapt without fragmenting
The web app, sales material, integrations and films retain the same brand anchors across different formats and audiences.
06 / Delivery
Delivery
Delivered between 2019 and 2021: ViiBE V4 interfaces and campaigns, Outlook and Zendesk integration material, plus three public films covering ViiBE Report and the IBM Maximo integration.
Capabilities
- Art direction
- Product design
- UX/UI
- Campaign design
- Sales enablement
- Video & motion
07 / Production archives
Production archives
The visuals below are production archives documenting interfaces and communication material delivered during that period.
ViiBE V4: ticket, scheduling and reassignment brought together in one product campaign.
V4 launch: turning scheduling into a clear campaign message.
V4 launch: visual support for the ticket-reassignment flow.
Outlook integration: sharing a report from the email workflow.