01 / Logo
JH / LOADING
CASE 08 / Head of Design · Ecosystem · Product
Summit Group
Designing the system behind a crypto ecosystem at scale.
SCOPE / OWNERSHIP
For two and a half years, I was Summit’s design lead, connecting customer platforms, internal tools, brand and every company touchpoint within one shared system.
- Role
- Head of Design and cross-company design function: art direction, product design, UX/UI, design system and production leadership.
- Scope
- Brand architecture, customer platforms, CS/compliance back office, marketplace, websites, print, social, sales, investor material and events.
- Context
- In-house role working directly with the CEO, leadership, product, engineering, marketing, sales, customer success and compliance.
01 / The challenge
Grow an offer born from pooled mining into a complete Web3 ecosystem without turning the experience into a collection of disconnected products, brands and journeys.
02 / My approach
I built a brand architecture and shared foundations for color, typography, components and data. Summit 360 unified customer investments; Summit Inside structured CS and compliance operations; Mining and Market connected physical infrastructure with the financial portfolio.
03 / Visual identity
Visual identity
I designed Summit as a parent brand able to hold several business lines. The gradient connects the entities, the symbol forms a summit in motion and the typography stays neutral enough to work across every medium.
02 / Palette
Summit
#D60580Horizon
#00FFFFRock
#292929Altitude
#E5E5E504 / The Summit ecosystem
Nine services, one shared symbol and a distinct colour for every activity.
04 / Evidence & scope
Evidence & scope
015,000+
clients served
0220,000+
mining machines managed
03€6.4M
raised from 1,822 investors
05 / Design decisions
Design decisions
01
Unify the experience in Summit 360
The aggregated portfolio, value evolution and transaction history provide one reading for investments previously spread across several offers.
02
Connect digital flows with infrastructure
Mining and Market make machines, energy, hosting and maintenance understandable, then connect them with their financial impact in the customer portfolio.
03
Design for internal teams too
Summit Inside combines lists, quick views, complete customer files and controls to accelerate customer success and compliance operations.
06 / Delivery
Delivery
The result was more than a new interface: Summit gained one language to present, sell and operate its services. The system supported 5,000+ clients, 20,000+ mining machines and a €6.4M community-led raise.
Capabilities
- Design leadership
- Art direction
- Brand architecture
- Product design
- Design system
- 360° communication
07 / Production archives
Production archives
Summit is no longer operating. These screens come from my production archives and document the scope of the work delivered at the time.
Summit 360 turns a complex portfolio of offers into one shared entry point, with a distinct visual anchor for every service.
The dashboard prioritizes value, status and useful actions so several investments remain legible at a glance.
The marketplace connects investment in the mining park with portfolio value and transaction history.
A library spanning 27 screen families in light and dark modes established shared foundations for the financial products.
Summit Market, e-commerce website and brand continuity. 2024 archive.