01 / Logo
CASE 04 / Web3 · Branding · Product design · UX/UI
Sendo.Market
Turning wallet history into a performance story.
SCOPE / OWNERSHIP
I designed Sendo.Market’s identity and experience: a Web3 product that reconstructs buys, sells and ATHs to reveal the value left on the table.
- Role
- Art direction, brand identity, product design, UX/UI and journey design.
- Scope
- Landing page, Wallet Analyzer, Missing ATH Engine, Pain Card, leaderboard, marketplace and agent onboarding.
- Context
- Web3 product designed with the Sendo Labs team.
01 / The challenge
Create a radical yet credible brand, then make dense on-chain analysis immediate enough to understand, explore and share without turning the product into another generic financial dashboard.
02 / My approach
I built the experience around one clear idea: measure the gap between conviction and execution. The black, white and red direction, central character and data modules give that missed potential a memorable shape.
03 / Visual identity
Visual identity
I gave Sendo a more radical presence than conventional marketplaces. The extended logo, red contrasts and dark imagery create a world between fashion, gaming and Web3.
02 / Palette
Signal
#FF223BEnergy
#FF5C1ANight
#141414Depth
#4A0C1304 / Evidence & scope
Evidence & scope
013
core product modules
02Buy · Sell · ATH
reconstructed events
031 wallet
to start the analysis
05 / Design decisions
Design decisions
01
Name the blind spot
Missing ATH becomes the core metric: a simple reading of lost potential reconstructed per token and across the entire wallet.
02
Give data a face
The character, burning cards and scanner language turn technical analysis into a recognizable, emotional experience.
03
Build a system, not a landing page
Wallet Analyzer, Pain Card, leaderboard, marketplace and worker reuse the same components and progression logic.
06 / Delivery
Delivery
Delivered: a cohesive identity, an immersive landing page and a product system connecting wallet analysis, Missing ATH calculation, Pain Cards, rankings and marketplace flows.
Capabilities
- Art direction
- Brand design
- Product design
- UX/UI
- Design system
- Product storytelling
07 / Production archives
Production archives
The product film and brand applications show how one universe moves consistently across motion, digital and physical formats.
Product film combining AI video generation, motion design and post-production to establish the Sendo.Market universe.
The visual language connects the central character, angular typography and mineral textures in a digital application.
The outdoor application translates the brand’s black-and-red tension into an immediately recognizable physical format.