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CASE 07 / Gaming product · E-commerce · Web3

Illoozz

Build anticipation without giving up trust.

Desktop and mobile interfaces of the Illoozz concept on a laptop and smartphone

SCOPE / OWNERSHIP

I created the art direction and product experience for a collectible mystery box across pack opening, probabilities, verification and marketplace flows.

View the Illoozz prototype
Role
Creative direction, identity, UX/UI architecture and product-site design.
Scope
Visual world, navigation, pack opening, product cards, probabilities, blockchain verification and marketplace flows.
Context
Startup product designed through Studi0x.

01 / The challenge

Balance the energy of a gaming product with the precision required for a credible purchase journey.

02 / My approach

I made the box the product’s emotional anchor, then placed proof mechanisms close to each decision: probability, provenance, verification and marketplace utility.

03 / Visual identity

Visual identity

I connected gaming energy with the clarity of a commerce product. Black surfaces create depth, red carries the action and square modules echo both cards and rewards.

01 / Logo

Logo iLLOOZZ

02 / Palette

Action

#F3383E

Reward

#FFD700

Arena

#0A0A0F

Interface

#F4F4F4

03 / Typography

Display
Outfit / Bold
Text
Outfit / Regular

04 / Evidence & scope

Evidence & scope

014

visible trust mechanisms

021

core interaction: open

033

connected product contexts

05 / Design decisions

Design decisions

01

One interaction carries the product

Opening the box is the high point; navigation prepares and extends that moment.

02

Show the rules

Probabilities and verification are not buried in a secondary screen; they are part of the journey.

03

Connect play and marketplace

Collected objects retain utility and continuity beyond the opening animation.

06 / Delivery

Delivery

Delivered: a complete art direction and interface system spanning discovery, selection, opening, reassurance and object circulation.

Capabilities

  • Art direction
  • Product design
  • E-commerce UX
  • Interaction design
  • Design system
  • Web3 product

07 / Production archives

Production archives

This project version presents the intended journey. It is shown here as the design reference and may differ from the product currently in production.

Illoozz screens showing probabilities, winnings and trust mechanisms
01

Trust is part of the journey: recent winnings, rarities, stock, probabilities and instant buyback are shown in the interface when they matter.

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