01 / Logo
CASE 06 / Healthtech · AI product · Brand system
Enjeux
Build trust before the first demo.
SCOPE / OWNERSHIP
I shaped the identity, mascot and product story of an AI agent dedicated to physiotherapists’ patient follow-up.
- Role
- Art direction, identity, character design, UX storytelling and web design.
- Scope
- Logo, logomark, mascot, palette, typography, demo journeys, website and brand kit.
- Context
- Startup project delivered through Studi0x.
01 / The challenge
Make medical AI clear and useful while addressing clinical credibility, GDPR and data flows without creating a cold experience.
02 / My approach
I separated functional proof from brand expression: a clear structure for questionnaires, reports and alerts; a mascot that makes the agent tangible without infantilising the product.
03 / Visual identity
Visual identity
I aimed for a medical identity that feels calm, never cold. Blue reassures, light surfaces open up the journeys and the pulse motif makes the AI agent visible without over-personifying it.
02 / Palette
Primary blue
#041A38Surface
#F5F8FCWhite
#FFFFFFStatus
#00FF9D04 / Evidence & scope
Evidence & scope
0114 p.
brand kit
023
patient follow-up building blocks
031
shared visual language
05 / Design decisions
Design decisions
01
Reassure through structure
Questionnaires, AI reports and alerts each keep a legible role within the product story.
02
Make the agent tangible
The mascot gives the service a face in onboarding and demos without replacing functional proof.
03
Prepare what comes next
The brand kit sets the rules for future screens, content, decks and product communications.
06 / Delivery
Delivery
Delivered: a complete identity, launch website and 14-page brand kit for demos, future product screens and investor material.
Capabilities
- Brand strategy
- Art direction
- Character design
- Product storytelling
- UX/UI
- Web design