01 / Logo
JH / LOADING
CASE 02 / Hospitality · Art direction · UX/UI
Terres de Gaalon
I transformed a rental store into an estate experience.
SCOPE / OWNERSHIP
I transformed the Les Terres de Gaalon retail website into an editorial experience centred on the estate, with restrained art direction and a cinematic arrival led by video.
- Role
- Creative direction, UX/UI, content architecture, direction of the AI-generated video and front-end integration.
- Scope
- Art direction, moodboard, web identity, home page, five dwellings, private events, journal and access request.
- Context
- A complete project led from creative direction to front-end integration.
01 / The challenge
Make people feel the place without reproducing a rental catalogue.
02 / My approach
I separated stays from private events, defined a shared visual language and organized content around the place, its dwellings and requesting access. The hero sets the tone on arrival, then each section continues the story.
03 / Visual identity
Visual identity
I preserved the official logo and focused the system around three tones: warm ivory, sage and deep green. Newsreader gives large headings an editorial presence, while DM Sans structures the body copy.
02 / Palette
Ivory
#EBEADESage
#C1C9B9Deep green
#32443104 / DESIGN
An experience built around the place
Every choice supports the same intention: reveal the estate progressively, from the first arrival to the details of each dwelling.
STARTING POINT
Move from a catalogue to an estate experience
The historic public website works as a Shopify store: static image, Book now button, search, account and cart controls, plus six properties with public prices. The redesign brings the estate, its history and its uses back to the centre of the experience.
- Keep the official logo, photography and the presence of the territory.
- Replace the catalogue logic with two paths: stays and private events.
- Make requesting access the primary action, without a public cart or checkout.
ART DIRECTION
Reduce the system and let the place speak
I kept the supplied logo without redrawing it. Estate photography became the material for the moodboard: pale stone, vegetation, a laid table and the surrounding land. The web version narrows the palette to three tones, with Newsreader for large headings and DM Sans for body copy.
- Warm ivory #EBEADE for surfaces.
- Sage #C1C9B9 for breathing room and markers.
- Deep green #324431 for contrast and navigation.
CINEMATIC SIGNATURE
Turn the arrival into a brand moment
The hero uses an AI-generated sequence shaped like an opening shot. The camera approaches the house, stops on an exact frame and lets night appear without breaking the composition.
One playthrough, one final frame and a continuous transition from day to night.
JOURNEY
Guide without breaking the immersion
Stays and private events become two clear entry points. The dwellings, territory and journal then deepen the discovery of the estate before leading to the access request.
- Choose between staying and hosting a private event from the home page.
- Explore each dwelling as a distinct place.
- Discover the territory and journal without leaving the story.
- Finish with an access request, without a cart or public prices.
05 / BEFORE AND AFTER
Two models for the same estate
The comparison is not only about style. It shows the shift from a rental store to a brand story organised around stays, private events and requesting access.
Current live website
lesterresdegaalon.com- Static hero and Book now button.
- Shopify navigation with search, account and cart.
- Six properties presented with public prices.
My redesign
terres-de-gaalon-v0.vercel.app
- Video sequence followed by a progressive day-to-night transition.
- Two journeys: stays and private events.
- Five detailed dwellings and an access request to complete the journey.
06 / SITE STRUCTURE
A story that leads to requesting access
The structure follows the way people discover the estate: understand the place, choose an intention, explore a dwelling, then get in touch.
Editorial structure
00
Home
- 01
The estate
- History
- The experience
- The territory
- 02
Stay
- Le Presbytère
- Le Pressoir
- La Mamounière
- La Cornière
- Le Jardin
- 03
Private events
- 04
Journal
- 05
Request access
Story progression
- 01
Discover
Enter through the estate, its history and its territory.
- 02
Choose
Move towards a stay or a private event.
- 03
Explore
Enter the distinct story of each dwelling.
- 04
Request access
Move from discovery to direct contact.
07 / Design decisions
Design decisions
01
Preserve the official identity
The supplied logo is used without redrawing it. The web system focuses on ivory, sage and deep green, with Newsreader and DM Sans providing editorial continuity.
02
Treat the hero as a sequence
The video does not loop. It approaches the estate, stops on its final frame, then reveals a night version of the same view through one continuous transition.
03
Make requesting access the end of the journey
The cart and immediate booking disappear. The site establishes the place, helps visitors choose between a stay and a private event, then leads to a form of contact aligned with the estate’s positioning.
08 / Delivery
Delivery
The new experience makes the place its guiding thread: a cinematic arrival, distinct journeys and an access request in place of the cart.
Capabilities
- Creative direction
- Art direction
- UX architecture
- AI video direction and post-production
- Web design and integration